Over the years, several trends have gained popularity among eCommerce retailers and the ERP-eCommerce integration is one of them. ERP stands for Enterprise Resource Planning and this integration helps establish coordination between the eCommerce website and its accounting and inventory management system in the backend. There are several benefits of integrating your ERP with eCommerce platform, which is driving e-retailers to take it seriously. According to Gartner, this trend of eCommerce and ERP integration is going to rise from 20% in 2019 to 65% by 2025, as many e-retailers consider this as a strategic investment. This post explores 5 reasons how this integration is transforming the eCommerce businesses.
Various studies suggest that the ERP and eCommerce integration has helped several eCommerce startups to transform their businesses for the better. The following pointers will help you understand it better.
Many manual tasks are automated through this integration. Some of the most time-consuming tasks like manual data entry, invoice and report generation, and so on can be easily automated. In short, it frees your staff to focus on other productive tasks such as building strong customer relationships and offer them support.
Many manual data entry-related tasks are automated, so they reduce the chances of errors. This will help e-retailers to ensure the accuracy of data presented on the website.
During the COVID-19, the customers faced several challenges while ordering their essentials. Many websites had poor inventory visibility, which resulted in confusion and in many cases, customers have placed their order/orders for masks and other essentials and completed the purchase process, only to be informed later that the product is “out of stock”. Such discrepancies can be easily avoided with ERP and eCommerce integration. The ERP software helps customers and store managers to gain insights on the inventory and order accordingly.
ERP systems offer access to a big pool of data that can be helpful for your sales and marketing teams within the organization. This data can be best utilized by the management to understand the changing buying trends, most popular and least popular products in their inventory and make the right business decisions.
Today, eCommerce businesses understand the importance of building a tribe of happy and satisfied customers. A happy customer can bring you more business than a dejected customer who may vow never to buy from you after the first bad experience. The ERP integration offers personalized experiences to customers with information regarding products, order fulfillment, order history, and shipping preferences at their fingertips. This increased visibility creates memorable experiences for customers who will be inspired to visit your website again and even suggest it to others.
Do you wish to take advantage of this integration? If yes, you need to invest in a platform that supports ERP+ eCommerce integration effectively. Futurism Diginyze is a leading AI-driven eCommerce platform that is being adopted by many small and mid-sized businesses to boost their online business. The platform enables quick ERP and CRM integration that offers you better control over various aspects of your business. You can get in touch with the team at Futurism Diginyze to understand how this integration is going to be beneficial for your eCommerce store and more.