Why eCommerce Brands Need Augmented Reality: Facts You Can’t Ignore

Imagine shopping online and being able to see exactly how that sleek sofa fits in your living room or how those trendy sneakers look on your feet, all without leaving the comforts of your home. This isn't a scene from a sci-fi movie; it's the transformative power of Augmented Reality (AR) in eCommerce, and Diginyze is at the forefront of this revolution.

Why AR is a Game-Changer in eCommerce

Online shopping has skyrocketed, but a persistent challenge remains: the inability to interact with products physically before purchasing. This gap often leads to uncertainty, lower conversion rates, and higher return rates. Enter AR, a technology that overlays digital information onto the real world, offering immersive experiences that bridge the gap between physical and online shopping.

• Consumer Interest: A Google consumer AR survey found that 66% of people are interested in using AR technology for help when shopping.

• Market Growth: The augmented reality market is projected to grow from USD 15.3 billion in 2020 to USD 77.0 billion by 2025 at a CAGR of 38.1%.

Diginyze AR: Elevating the Online Shopping Experience

Diginyze harnesses the power of AR to offer a suite of features designed to enhance customer engagement and boost sales:

• Virtual Try-On: Allows customers to visualize products like clothing, accessories, or furniture in real-time within their environment, boosting confidence and reducing return rates.

• Preview Placement: Enables customers to see how products like furniture or electronics fit into their personal spaces, aiding in informed decision-making.

• Virtual Fitting Room: Provides a personalized experience by allowing customers to virtually "wear" items using customizable avatars, leading to more accurate fit visualization and reduced returns.

• 3D Model Visualization: Offers detailed and interactive 3D views of products, allowing customers to rotate, zoom, and inspect product details closely, enhancing their shopping experience.

• Interactive User Manuals: Simplifies product use with interactive AR user manuals that provide step-by-step contextual guidance using graphical overlays and animations, helping users quickly understand product functionalities.

• Customizable User Avatars: Allows customers to create personalized avatars reflecting their real appearance for enhanced virtual try-on experiences, increasing satisfaction through personalized interaction.

• AR Filters and Effects: Leverages captivating AR filters and effects to creatively showcase products, making the shopping journey interactive and enjoyable, and encouraging social sharing.

• Social Sharing and Feedback: Enables effortless sharing of AR experiences across social media, promoting organic product endorsements and building a connected community around products.

• Social Media AR Filters: Engages customers through branded AR filters on popular social platforms like Instagram and Snapchat, showcasing new products innovatively and boosting audience interaction and brand visibility.

Real-World Examples of AR in eCommerce

Several brands have successfully integrated AR into their eCommerce strategies:

• Amazon: Launched a 1,500 sq. ft. space in London to test the latest industry technology, including augmented reality hair consultations and point-and-learn technology.

• IKEA: Offers an AR app that allows customers to visualize how furniture would look and fit in their homes before making a purchase.

• Sephora: Provides a Virtual Artist feature that lets customers try on makeup products virtually, enhancing the online beauty shopping experience.

The Future is Augmented

As AR technology continues to evolve, its integration into eCommerce platforms will become increasingly seamless and sophisticated. By adopting Diginyze AR, businesses can stay ahead of the curve, offering customers immersive shopping experiences that drive engagement and sales.

Ready to transform your eCommerce experience? Embrace the future with Diginyze AR and watch your customer satisfaction, loyalty, and conversions soar!